By Bran Richards (Lancaster University)

Abstract: Technologies do not function in society merely to enable human activity. Our interactions with technology influence our understanding of our world and our role in it. I suggest, therefore, that the most overlooked, and perhaps most radical, avenue to sustainability is using the transformative power of technology to our advantage, and developing strategically with an eye toward affecting a more sustainable worldview. Given the popularity and extensiveness of the Internet, I propose that it may be a suitable target for shorter-term wins toward engendering healthier orientations to technology and the planet.

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